Sales Channel Strategy & Management

effective selling strategies that maximize growth

Catalyst Strategy Partners works with clients to develop successful sales strategies based on a clear understanding of their competencies, resources, differentiation, objectives and target markets.  At the core of our approach is our understanding of the sales process, knowledge of best practices, and experience building efficient and scalable sales organizations.   We help our clients define the optimal structure to engage customers while aligning resources with strategy, setting incentives that motivate, and removing conflicts or barriers to extending your sales reach. 


Catalyst Strategy Partners can help you…

  • Extend the reach of your sales organization into new customers and markets

  • Evaluate the effectiveness of your sales structure and strategy

  • Boost productivity and reduce cost through sales tools

  • Optimize your channel sales strategy

  • Develop processes to identify customer trends and accurately forecast revenue


Our Experience

Our partners have more than 40 years combined experience in technical B2B sales and marketing management roles for publicly-traded high tech companies.  Our experience includes establishing and building sales distribution channels including the definition of business processes, launching new products to distribution, direct customer engagement, and contract negotiations.   Our partners have built, restructured, and managed direct and indirect sales teams in the Americas, Europe, and Asia with a track record of expanding the customer base and penetrating new markets.   We have defined and implemented long-term strategic sales plans that exceeded revenue and market share goals.