Marketing & Strategic Planning

insightful strategies that generate focus and growth

Catalyst Strategy Partners assists clients in developing short-term and long-term corporate strategies that drive and align multiple business units in pursuit of diverse markets and geographies.  We support clients in all stages of marketing from research, analysis and strategy definition to the development of go-to-market plans for new and existing products.  Our work is grounded in the fundamentals of our client’s unique attributes with an understanding of their core competencies, market factors, and differentiating characteristics in target business areas.  Catalyst Strategy Partners works collaboratively with clients to apply a disciplined framework and marketing best practices to reveal insights into target markets and develop resourced, scalable, and strategically-aligned approaches to business challenges and new opportunities.

 

Catalyst Strategy Partners can help you…

  • Increase insight into markets, customers, and your competition

  • Define and launch differentiated products

  • Extend your brand and marketing communications strategy

  • Evaluate new business potential and markets for existing products

  • Optimize pricing and product line gross margin performance

  • Measure customer satisfaction and create customer loyalty programs

  • Analyze M&A prospects and support post-merger integration

 

Our Experience

Our partners have executive experience leading global corporate marketing and sales organizations as well as direct experience leading strategy definition, product marketing, product lifecycle management, marketing communications, channel marketing, and branding for publicly-traded companies. In addition to industry experience our partners have post-graduate degrees in business and marketing with concentrations in management, business strategy, and operations.  We have worked directly with CEOs, executive management teams, and BOD members to define and implement corporate and product line strategies including long-term resourcing and growth plans.  Our partners have defined and established new brands, built new sales channels and supported the definition, launch and growth of product and solution sales across global B2B technical markets including Asia.