Jennifer Palella - Managing Partner

Jennifer Palella is Managing Partner and Co-Founder of Catalyst Strategy Partners.  She brings over 30 years of experience in consulting and industry executive leadership roles spanning corporate strategy, product marketing, business process improvement, sales management, and marketing communications. She has defined, launched and promoted technology and technical products to new markets and secured business with major industry players including AT&T, General Electric, IBM, Sanyo, HTC, and Nortel.  Jennifer has experience defining and leading strategic business planning processes to establish short and long-term overall corporate strategies. She has built and led strategic and tactical marketing organizations and has driven business process development and alignment in the areas of product lifecycle management, product development, sales and marketing for several technology companies.  Jennifer has extensive branding experience including post acquisition merger of brands and marketing functions and has led global marketing communications organizations with responsibility for corporate-wide advertising, public relations, investor relations, and web strategy.

Jennifer is a Co-Founder of SoMo Intelligence, a digital marketing consulting firm that provides marketing services using social networking and mobile platforms to create and support online special interest communities through distributed participatory sensing and intelligence.  She has held senior marketing positions including Senior Director of Product Lifecycle Management, Senior Director of Corporate Marketing and Worldwide Distribution, and Japan Country Manager for ANADIGICS Inc.  She has served in product management and marketing management positions at Harris Corporation, and was a Product Marketing Engineer for Motorola.

Jennifer holds an MBA from the Wharton School, University of Pennsylvania with a concentration in operations management and strategic management.  She received BSEE and BSMSEE degrees from the Massachusetts Institute of Technology (MIT).   Jennifer serves on the board of the MIT Alumni Club of Northern NJ.